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CPP Search Engine Tip

Edit your website description to showcase your CPP credential

Want a simple way to show that you are a Certified Professional Photographer? You can edit your web description to show your credential when pulled up on a search engine. In order to so, you must first have the homepage of your website saved somewhere on your computer. You can either download it from the the file manager or file transfer protocol.

  1. Once you have the homepage saved on your computer, open it in your HTML editor. (If you do not have an HTML editor, then you can open it using Notepad.)
  2. At the top of the document you should see something like:

    <! DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">
    <html xmlns="http://www.w3.org/1999/xhtml">
    <head>
    <Meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1" />
    <title>YOUR TITLE HERE</title>
    </head>

  3. Put this description anywhere above the </head> tag.

    <meta name="description" content="Certified Professional Photographer" />

  4. Your website may already have a description tag in it; if it does, then you will need to edit it.

    <meta name=”description” content=”Certified Professional Photographer YOUR CONTENT HERE” />

  5. Save the document when you’re done
  6. Upload it back to where you got it from.

Now when your website shows up in Google, the description under the title will say “Certified Professional Photographer” with whatever else you put inside the quotes.

If you have any questions, you can contact Matt Haff, Junior Web Developer at mhaff@ppa.com.