How Can Certification Help You?
Advertising Edge: Before you can show a consumer your portfolio or sell them on your services, you have to get them into your studio. With hundreds, sometimes thousands of photographers advertising in a market, this is not always an easy task. Advertising as a Certified Professional Photographer is one way to distinguish yourself from the masses. Certification gives clients a concrete business reason to put you on their short list.
Pricing Justification: The digital era has made it much easier for inexperienced part-time and fly-by-night photographers to throw their hat into the ring, undercutting professionals with rock bottom prices. Certification is an easy way to help consumers understand and appreciate your level of experience and talent.
Validation: Certification is granted by the Professional Photographic Certification Commission, an objective third party who validates your expertise, and that speaks volumes to potential clients about your skill. When potential clients become aware that Certified Photographers must re-certify every five years, they understand that education, training, and the latest industry techniques and skills are important to you - and your images.
Credibility and respect in the workplace and the industry: Nearly 71 % of certified professionals say that credentials give them more prestige among their colleagues. Salary Survey: Monitoring Your Net Worth, CertMag, 2005